L'ORÉAL Paris

AI-Driven Marketing Campaign & Art Direction

The Overview

This project was developed as a rapid-response creative assignment for Dream Real AI. The goal was to create a comprehensive marketing campaign for L’Oréal’s "Infallible Laque Resistance" liquid lipstick, using an entirely AI-based production pipeline to prove how emerging tech can meet high-end beauty standards.

The Campaign Strategy

I began by deep-diving into the L’Oréal Paris brand identity, focusing on their signature blend of Parisian elegance, empowerment, and high-performance "resistance".

Visual Research: I studied the brand's existing photography and video styles to ensure the AI-generated assets felt like they belonged in a global campaign.

Multi-Channel Assets: I orchestrated the production of high-fidelity product photography, video storyboards, and social media ad copy.

Sonic Identity: I used ElevenLabs for a sophisticated, brand-aligned voiceover and Suno AI to compose a custom background track that matched the sleek energy of the visuals.

Last but not least, NO AI SLOP

Executing a professional beauty campaign with AI comes with unique technical challenges, especially when consistency is the top priority.

The Consistency Struggle: Most of the time, the AI-generated product was inconsistent. The lipstick tube or the specific "Laque" texture would shift between generations.
The Solution: I used Freepik Spaces and iterative prompting to "brute force" the visual quality. I went through hundreds of generations, refining the lighting and material shaders until I finally achieved a result that looked like a professional studio shoot.
The Time Crunch: I had exactly one week to move from research to final export. This forced me to develop a rapid prototyping workflow where I could generate, vet, and upscale assets in real-time.

The Toolkit

Freepik Spaces (Image Generation),

ElevenLabs (Voiceover),

Suno AI (Music),

Midjourney/Generative AI,

ChatGPT (Ad Copy),

Adobe After Effects (Assembly)